Sneaky adverts have an almost hypnotic power to not just grab attention, but to control it… One big secret lies in the strategic control of eye movements. Each element within an advertisement is meticulously placed to guide how eyes move across the content. In this article, I’ll delve into the fascinating world of advertising psychology, …
Today we’re looking at a pricing strategy that’s as old as it is effective – charm pricing. You know the drill: $2.99 instead of $3.00, or $49 instead of $50. But why does that one cent or one dollar seem to make such a big difference? It’s not just about saving that penny; we instantly …
Today we’re delving deep into a colorful topic, literally. It’s the role of color psychology in human behavior, specifically consumer behavior. Let’s dissect how marketers like me use color to manipulate your feelings, and thus your spending… The Color Code: It’s Not About Aesthetics We all know the iconic red and yellow of McDonald’s, but …
