About Alan

So who is this Shopping Addiction Guy, claiming to perform miracles in a single session?

Thanks for asking! And it’s a fair question, considering I used to be on the other side…

After a sales career in England I moved to SE Asia in 2002. Since then I made my living online as a marketing consultant, specializing in CRO (Conversion Rate Optimization).

Put simply I helped business owners to increase sales, especially online, heavily based around psychology and a deep understanding of how our brains work.

Now I’m on your side.

I was very good at marketing tricks and techniques – I had to be, because as a consultant I get paid for real-world results, not theory.

Sink or swim.

But yeah, now I’m helping you, the consumer, not the corporations.

Hey, if I followed the rules I wouldn’t be me! Talking of breaking rules…

I specialize in shopping addiction because:

• As a marketer, I know full well that all the below are flashing red warning signs – Avoid shopping addicts! Bad market!
• It’s massively underserved – it’s not an “official” condition so therapists and insurance steer clear
• Marketing drives media and media drives the message, and the message is “treat yourself to retail therapy!” while blaming their victims as “greedy” or “selfish”
• I know the machinery of those mind-loops that latch onto a moment of weakness – I helped build them
• Too early in the process and people don’t even realize they have a real – and growing – problem
• The people who know they’re caught in it are usually ashamed, isolated, hiding it from everyone – even themselves
• Too late in the process and their lives are falling apart, they’re already broke, no credit and can’t afford to get help
• Both the shame and secrecy aspects mean no referrals, no testimonials, no sharing on social media = it’s a marketing dead end!

It’s a terrible market!

If I had myself for a client? I’d say “Pick a different niche; these people are either still in denial, or they’re already dead broke.”

And that’s why it’s the right niche for me.

Because you’re a person. Not a market, not a niche, not a segment; a person.

And – if we meet early enough – I can help you.

This isn’t about weakness or lack of discipline. You’re not broken. You’re stuck in a loop that was engineered to trap you, by hijacking your mind’s natural autopilot.

I cannot help everyone

As I said earlier, in marketing it’s sink or swim – only psychology that works has value, and I’ll only work with you if I’m confident my approach is a good fit and thus valuable for you and your situation. That’s why you should take this quiz.

I swam for 20+ years; I studied the subconscious mechanisms that make you click “buy now” at 2am. I built conversion funnels for SaaS companies, e-commerce sites, whoever would pay me – and I never stopped learning or refining things.

Early on, I helped the underdogs – small businesses, solo entrepreneurs who were brilliant at what they did but hopeless at selling it. I loved helping them.

I’ve worked with many great people and companies I’m proud to have helped, but as I got better and better known, my clients got bigger. Bigger companies, bigger data.

Today’s Big-Data-driven marketing is worse than you think. They deliberately hit you when you’re down, and if you’re not? They’ll drag you down.

Deliberately.

Persuasion is becoming algorithmic addiction, AI-optimized manipulation, real-time behavioral tracking…

OK, let me be blunt. Surveillance capitalism has become creepy, it’s evil, and I never signed up for that.

So I’m helping you instead.

On a Borneo Budget

Sick of Western consumerism I’d already walked away, landing in Borneo.

Living the simple life and and watching the West from the outside has driven home how destructive consumerism has become. It harms the environment, it harms mental health – it’s just plain harmful.

I’ve also become more and more selective about who I’d work with, while still delivering results – it’s even more sink or swim as a freelance consultant.

I’ve been swimming here for over 20 years, only swimming with decent companies that offer genuine value, and treat their customers with respect.

I’m fussy like that, but still affordable.

Living in Borneo also meant I could charge burger-flipper rates for Fortune 500-level work. A full-time professional British copywriter, but at SE Asian cost of living. My CRO retainers ran only $3450 USD per quarter ($1150 a month) and I didn’t raise my fee for over 10 years. My clients loved that. I made good money; they all got a bargain – and we always got results.

They also loved that I’ve always been upfront about that pricing. Fixed fee, stated clearly, no games. That hasn’t changed.

For this work, being upfront about pricing matters even more. I don’t play the high-ticket coaching playbook: hide the price, get you on a call, build value, adjust the price to what you can afford, then close when you’re emotionally invested. Nope, my fee might change over time but it’s always fixed and right there on the FAQ page.

Somewhere along the way I realized: the pricing transparency wasn’t just good business. I actually enjoy helping the people, not profits. And there are far more victims of bad marketing than there are good companies worth helping.

This isn’t typical hypnotherapy

I’ve always been serious about hypnosis – not the stage show nonsense, but the actual neuroscience of subconscious pattern interruption – but then I got much more serious, to help you reduce spending, not increase it.

Not via text but one-to-one, online, tailored to you, and your unique situation. No walking down imaginary steps, deeper and deeper… just a deep focused discussion.

Then I studied I-CBT, not to get qualified, but to further help people. That’s what I do.

Just like a lot of psychology is complete BS, a lot of hypnosis stuff is also BS, and so just like my clients always have and always will, I only care about what really works.

My method really works.

Proof I change minds – and results – fast (good guys I was happy to help):

Lambros Kaliakatsos
CEO, Plexscape.com

“We were referred to Alan and hired him to write a press release. Very impressed so we asked him to do the sales copy on our website and we’re very happy we did!! Our software was already selling well but with Alan’s selling and suggestions on the site it rocketed to an incredible 4.7% visitor to sales conversion!! That is almost unheard of in an industry where 2.0% is considered excellent. He has since produced our brochure and emails with equal success. I personally vouch for his expertise and that he is fun to work with too. He begged me not to say this but I will, Alan made our software walk on water! You’ve given me and my family some real security now. Thank you!”

Grzegorz ‘Greg’ Winiarski
Founder, SIMPLIKO

“I found Alan on a marketing forum for independent software developers. Since my software was for a tiny new niche I did not think anyone could understood what it does or help me out. Within a few weeks Alan did his magic (ie. rewrote the pages on my website) which LITERALLY doubled sales, the higher income finally allowed me to quit my day job and work on my own software full-time. As I write this, this life changing experience (:)) was almost 10 years ago (2011) and the same marketing pages Alan did for me still generate revenue. When I wrote a new software and needed marketing strategy for it I already knew who I would be contacting for help!!”